- Use the same username on all platforms.
When creating your username, use the same one if possible for all platforms so that your username for twitter should be the same for facebook as well as instagram, pinterest etc. Having the same username makes it easier for people to find you in social media.
- Have follow buttons on your website.
Having follow buttons on your website allows you to get the most followers possible by leveraging not just social media but leveraging the traffic from your website. Follow buttons maximize the amount of followers that you have giving you the most traffic because people can quickly go from your website pages to any social media.
- Make a list of your competitors and industry leaders to study their patterns.
Learn from the best! Studying the people that are the best in your industry helps you find patterns in what they are doing to make their business successful. Gather up the ideas and incorporate them into your business.
- Post Daily.
The more often you post, the better engagement you will have with your audience. Increasing frequency in posting has been found to increase traffic. There is a good infographic on Buffer to give you an idea on the frequency of posting in every social media. There is a psychology behind the numbers of posting and how many times per day and why it works.
- Use Easy Social Share Buttons for WordPress.
WordPress is one of the most popular web publishing platforms today. If you have a WordPress website, using a social share button makes it easy for people to follow after sharing your blog. One of the advantages of using WordPress for your website is the availability of a wide variety of plugins that fits your need.
- Use a scheduler like Buffer or Hootsuite.
There are plenty of free tools available out there to help you maintain a constant social media presence and ease the burden. One of the most important functionalities of a social management tool is their ability to schedule posts and updates.
- Study analytics to find popularity trends.
Social media analytics is one of the key components to your success online. By monitoring social media, you can determine the extent your audience is sharing your content and what content it is. The type of content your audience is sharing gives you information what content is relevant and interesting to your target audience. Paying close to these factors help you develop messages that your audience is more likely to share and connect with.
- Be authentic.
You’ve got to have a strong and clear voice in social media. Nobody likes a fake or an imitation. Being honest and authentic is more attractive to your target audience and prospects.
- Always stay on top of current social media trends.
Innovation is you best friend. Being part or starting the next big thing gives you a huge advantage, so always keep on improving and innovating.