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Just about every aspect of digital marketing is driving internet traffic to your website. Valuable content includes everything from engaging website copy and useful blog articles to eye catching infographics and insightful videos. Online marketing is vital for any small business hoping to stay competitive. The goal is to get your potential customers to engage with your brand, so that you can sell your product or service to them.

As a starting point, here are some research activities to get you started with your small business digital marketing plan:

  • Competitor research
  • Customer search behavior research
  • Current business effectiveness
  • Customer profiles

Everyone is trying to sell, but those that can inform are more likely to get sales. We still see too many websites that were not created with responsive design, meaning they look strange and difficult to navigate on mobile devices. Yes, producing great content is time-consuming but it also pays in multiple ways. Make sure you have an updated, mobile-friendly website that is easy for users to navigate across all devices and has a modern, clean design. Investigate companies in your industry and those with brands you admire. Understanding the volume and type of customer intent is vital where you are looking to grab more share of search when people search for your products or services. Since people use search engines to find products both online and locally, it is important that your company place high in search results for words that relate to what you are selling. Digital marketing is a very broad term that includes website design, social media, online advertising, email advertising, SEO and more.

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