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Factors That Affects The Effectiveness Of An SEO

If you want to improve the positioning in the search engines, you have to optimize several components of your website. Otherwise, your website might be penalized by search engines. In fact, a few years ago, to be successful with SEO. The job you had to do was to have a solid and well-structured page. You just need keywords in the page titles and a great saturation of your keywords in the different Navigation elements. If you had this, you already had practically assured your success in SEO.

Since 2012, as soon as Google’s new algorithm started to come out, such strategies ceased to be sufficient. Even in the summers of 2013 and 2014 some “SEO chips" were penalized by what Google considered a malpractice violation to use spamdexing. Currently, the value that has to your web by following the best practices of SEO will assure that you maintain your traffic. Therefore, the more you control it, the better.

What things do you have to control?

You have to take into account the 200 factors that Google takes into account to position your page.
Companies that specialize in seo in Jacksonville employ these techniques. Brian Dean has also been able to identify, from the list of 200 some of the most relevant factors, which will be presented below:

Keyword at the beginning of the title tag

Google gives more weight to the keywords it finds at the beginning of a title tag (H1) than other parts of the article. So if you want to improve your positioning when someone in the searcher writes “lose weight," you have two possible titles:

  • Losing weight: 10 strategies to easily remove the kilos you do not want.
  • How to lose 10 kilos of weight with these tricks.

Google will position you better on the first entry.

Length of content

Several studies show that entries of more than 1,500 words have a better position in Google. In fact, the top 10 results in average searches have about 2,000 words.

Page load time

This is basic if you do not want Google to penalize you. Check if Google considers your web page to be optimized for fast upload from a mobile device with the Mobile-Friendly Test tool.

Presence and positioning of keywords

Although today we do not try to repeat every five phrases the same keywords, Google continues to use the keywords to position you. So be sure to include them in the H1, H2 or H3 titles of your entries, in the first paragraph, etc.

Ranking or authority of a page

What puts you best on a page is the quantity and quality of pages that link your content. This implies that you should create information that you like to link to.

A good technique for this, according to SEO experts is to create infographics with a great design (cost about $ 250) and then, look for articles that talk about the subject to contact them and ask to link you.
In general, it is not easy to generate content of as much value as for everyone to like to mention or link to you.

Domain Authority

To position any entry, Google also takes into account which authority has the domain in which it is published. You can check your authority on Open Site Explorer.

Relevance of links

We have previously commented that Google highly valued that you have many quality links to your page. Brian insists that the relevance and authority of these links are especially important. It is much more key that someone with great authority links you to having many poor quality links.

Length of stay

To decide if the content of your web is relevant, a good indicator can be the amount of time that your readers are in your web and they navigate to the different contents. There are many websites that make you read a page before you have to go the actual page.

Responsive design

Your website needs to have a fast upload speed. It should also be able to adapt to any device size easily. Have a third party company test your website. Do not forget to test how it would look from any device.

Duplicate or poor content

Google wants to position those websites with robust and original content better. So all those pages that are not indexed contain duplicate content, or poor and irrelevant content, delete them from your website that does not help you at all.

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The Differences Between SEO and SEM

It is impossible not to mention SEO (Search Engine Optimization) and SEM (Search Engine Marketing) when it comes to digital marketing.

Although it is not a new item on the market, many people still have questions about these strategies. With the dramatic increase of internet users, there is greater competition for more visibility in search engines. Investing in purely traditional or “offline" marketing is no longer a viable option.

The Internet has become a reference for finding any information for a customer. If a user will search for a service that your company offer, it is necessary that your business website should have a high rank in the search engine result page. That will make your site visible and credible in the eyes of your potential customers. This goal is the exact reason why the process of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) will be needed.

A company like First Element – Jacksonville SEO is one example of companies that can help you increase your website"s traffic.

What is SEO and how it works? – Search Engine Optimization

So that a website will be ranked in the top positions of search engines like Google is not an easy task. SEO companies can help you optimize your site to be ranked with the best algorithms search engines like Google.

Determining keywords is critical because it is one of the main ways to bring your audience to your website. The search algorithm is complex and takes into account many other factors like loading speed, stability, and navigability of the site, the percentage of casualties, among other factors. The analysis of these data sets the display order of the sites for readers.

The significant advantage of this practice is your website will appear in the organic results, and you don"t have to pay search engine companies for it. However, it is important to remember that sound SEO practices do not guarantee a good positioning, and to build a reputation takes time and requires continuous effort.

You can contact First Element – SEO company in Jacksonville, FL for further assistance in making your website achieve a better ranking.

SEO optimization process includes:

  • Analyze, discover and solve the technical problems of a website for search engines to index properly. There are free and paid online tools that help in this task.
  • Getting links from other sites to have incoming links that Google gives absolute value.
  • The publication of articles on third-party websites or comments that are left on other blogs is usually important if the management"s website is shown.
  • Identify the most important pages of your site and improve their significant elements (for example title, keywords in content, etc.) to allow search engines consider relevant for particular searches.

Google is well known that it “reads" the content of the pages you visit automatically, trying to individualize certain terms or phrases that let you determine its importance. Populating an article with certain keywords without abuse, of course- will be beneficial to appear on the first pages of results.

What is SEM and how it works? – Search Engine Marketing

This practice is creating paid search engines, keyword – based ads. Unlike search results SEM method is directed to a particular location for your ads, taking into account the different targeting options, and optimization. SEM techniques are essential to becoming visible in this world of search engines and were particularly ideal for new businesses that are emerging or migrating to digital marketing.

Search engine marketing is controllable and measurable. You decide how much to spend, what words or phrases you want to buy, and exactly the page you want your ads pointing.

The task of SEM professionals is to identify and analyze the keywords and terms most sought after by users, plan and execute advertising campaigns and evaluate results.

Generally, SEM is useful for startup websites who wants to have immediate visibility or for individual campaigns sales where a company needs to advertise their limited promotional sales immediately.

Both practices are essential in the digital marketing. While in a long – term where reputation and credibility of your website are built every day to achieve results in organic search (SEO) are necessary practices without allowing your site to appear at the top of the ranking, of course, if you"re willing to pay for it.

Check this article for different social marketing tips.

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Video Production For Your Business

While it is true that video marketing is one of the most important tools in marketing today, there are some marketers out there who are not using this strategy. This article will show you some background information on video marketing and some related skill when making one. Video production in Jacksonville FL is a trend now for business owners because of its used to attract visitors to their company website. Whether you are a marketer or a business owner, anyone can learn the basic of video marketing, but before that, video editing should also take into consideration that has to be learned and improved to complete the skill.

There are some key elements that need to be in place for your video production to look professional. Its content, its quality picture and the use of keywords and keyword phrases go far beyond just where they are placed on the page you wish to optimize. The words must flow together and be rhythmic. Google and the other major search engines have a reputation to maintain. They must show quality content for the searchers to ensure continued success. Improve your landing pages and personalize them more.

Create a compelling title that can make a good impression on potential customers. It should captivate the attention of viewers. Next is to give useful content to our video. Make sure to create a short but meaningful video. It has never advised by experts to create a long one because of the attention span of people. No matter how informative and well prepared, you cannot be sure of a significant traffic to your video because of the time a viewer need to spend in watching it.

Developing A Business Video

If you are a video production business owner, you manage thousands of details on a regular basis. Video production obviously requires good equipment and techniques, but before that, it requires incisive thinking and careful planning. When done correctly with all the contents provided above, then the rest will follow, and you will be able to produce a great video to promote your business. Use YouTube and other popular video directories to make yourself and your business be known. Social media networks are good, too. Sign up and create pages for your business of video production in Jacksonville FL.

Be specific on what will you post on social media networks. You can post there some sample videos that you have created and edited.

Related video:

For more marketing tips, click here.

9 Social Media Marketing Tips You Can Do Right Away!

  1. Use the same username on all platforms.

When creating your username, use the same one if possible for all platforms so that your username for twitter should be the same for facebook as well as instagram, pinterest etc. Having the same username makes it easier for people to find you in social media.

  1. Have follow buttons on your website.

Having follow buttons on your website allows you to get the most followers possible by leveraging not just social media but leveraging the traffic from your website. Follow buttons maximize the amount of followers that you have giving you the most traffic because people can quickly go from your website pages to any social media.

  1. Make a list of your competitors and industry leaders to study their patterns.

Learn from the best! Studying the people that are the best in your industry helps you find patterns in what they are doing to make their business successful. Gather up the ideas and incorporate them into your business.

  1. Post Daily.

The more often you post, the better engagement you will have with your audience.  Increasing frequency in posting has been found to increase traffic. There is a good infographic on Buffer to give you an idea on the frequency of posting in every social media. There is a psychology behind the numbers of posting and how many times per day and why it works.

  1. Use Easy Social Share Buttons for WordPress.

WordPress is one of the most popular web publishing platforms today. If you have a WordPress website, using a social share button makes it easy for people to follow after sharing your blog. One of the advantages of using WordPress for your website is the availability of a wide variety of plugins that fits your need.

  1. Use a scheduler like Buffer or Hootsuite.

There are plenty of free tools available out there to help you maintain a constant social media presence and ease the burden.  One of the most important functionalities of a social management tool is their ability to schedule posts and updates.

  1. Study analytics to find popularity trends.

Social media analytics is one of the key components to your success online. By monitoring social media, you can determine the extent your audience is sharing your content and what content it is. The type of content your audience is sharing gives you information what content is relevant and interesting to your target audience. Paying close to these factors help you develop messages that your audience is more likely to share and connect with.

  1. Be authentic.

You’ve got to have a strong and clear voice in social media. Nobody likes a fake or an imitation. Being honest and authentic is more attractive to your target audience and prospects.

  1. Always stay on top of current social media trends.

Innovation is you best friend.  Being part or starting the next big thing gives you a huge advantage, so always keep on improving and innovating.